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DuckDuckGo
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About DuckDuckGo
DuckDuckGo is a software company founded in 2008 by Gabriel Weinberg and based in Paoli, Pennsylvania. Its core mission is to take control of personal information away from data collection and surveillance. Millions choose DuckDuckGo products—including its search engine and browser—because they prioritize privacy by blocking trackers, avoiding personalized ads, and never logging search history.
Beyond its private search engine, DuckDuckGo offers a free browser that comes with built-in protections like ad and cookie blocking, smarter encryption, and tracker prevention. The company also publishes Privacy Pro, a subscription offering that includes a VPN, personal information removal from public data sites, and identity theft restoration services.
DuckDuckGo earns revenue through privacy-respecting methods. It displays keyword-based search ads without linking them to user histories or profiles and may generate referral commission through affiliate links (e.g. Amazon) when users purchase after following links. Privacy remains central to its strategy—no tracking, no eerie ad targeting, and no user profiling.
The company remains privately held and is majority-owned by its founder and team. It has also contributed millions to privacy-focused organizations, reinforcing its alignment to the principles it advocates.
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