Digital Marketing Manager at WP Media

About WP Media

WP Media is the company behind WP Rocket and related performance products, founded in 2014 in Lyon, France. We are a distributed team of over 45 people working remotely around the world, and we focus on helping website owners optimize performance through products like WP Rocket, Imagify, and RocketCDN. Our culture values mutual respect, collaboration, inclusivity, and a healthy work-life balance.

Overview

We are seeking a data-driven Digital Marketing Manager to join our remote marketing team and lead acquisition and retention strategies across WP Media's product portfolio. You will report to the Head of Marketing and work closely with product, customer care, and engineering to plan and execute campaigns that grow revenue and improve customer engagement. This role is fully remote and ideally suited to candidates located in a timezone between GMT+3 and GMT-5.

What you will be doing

• Strategy, analysis, and reporting - Analyze marketing performance and customer behavior to find optimization opportunities, define campaign plans, and measure results across key metrics like CTR, CPA, conversion rates, and retention.
• Paid acquisition - Plan, execute, and optimize paid traffic campaigns across channels such as Google Ads, Meta Ads, LinkedIn Ads and others, including landing page testing and conversion optimization.
• Customer acquisition flows - Build and manage lead generation funnels, landing pages, and paid campaigns to attract high quality prospects.
• Retention and engagement - Design and implement email automation and lifecycle campaigns including renewals, cart abandonment, cross-sell and upsell flows to increase retention and LTV.
• Campaign execution - Coordinate product launches, promotions and seasonal campaigns with cross-functional teams to ensure timely, high quality delivery.
• Optimization and cost management - Monitor and optimize marketing spend to improve efficiency and maximize ROI.
• Collaboration - Work with Customer Care, Product and Engineering to identify friction points and develop initiatives that improve the customer journey.

What you need to excel at this job

• Growth and analytical mindset - Use data to drive decisions and continuously optimize campaigns and funnels.
• Execution and attention to detail - Accurate campaign setup, segmentation, and execution with strong focus on measurement and quality.
• Prioritization and organization - Manage multiple projects and priorities in a fast paced environment, focusing on high impact work.
• Proactive problem solving - Anticipate challenges and propose solutions to improve marketing efficiency.
• Adaptability and curiosity - Stay current on digital marketing trends and experiment with new channels and tactics.
• Strong communication - Clear written and verbal skills for cross-team collaboration, reporting, and campaign copy where needed.
• Preferred experience - Experience in SaaS or tech companies, prior remote work experience, and involvement in the WordPress community are valued.

Company values and culture

We value mutual respect, collaboration, inclusivity, and a healthy balance between work and private life. We expect teammates to be autonomous doers who are adaptable and committed to delivering results.

Perks and benefits

• Home office support - budget for setting up your home office and monthly remote-work expense budget.
• Company retreats - an annual team trip for coworking and social activities.
• Learning budget - allowances for learning and development to support growth.

Location and remote expectations

This position is fully remote. We prefer candidates in a timezone between GMT+3 and GMT-5 to facilitate collaboration within the distributed team. WP Media is open to teammates based in multiple countries, subject to applicable local employment arrangements.

How to apply

If you are excited to help grow WP Media and its products, please submit your application through the job listing, including details about your experience with ad platforms, email automation, and any relevant results or budgets you have managed.