EMEA Marketing Manager at Canonical

EMEA Marketing Manager

Location: Home based - EMEA (remote; candidate must be located in the EMEA region)

Role overview

Canonical is seeking an experienced regional marketing manager to develop and execute long-term go-to-market strategy across EMEA. This hands-on role will plan and run demand-generation, brand and partner programs across multiple products and industries, working closely with regional sales, partner, product, and central marketing teams.

What your day will look like

• Define and deliver industry-focused GTM strategies for the EMEA region to generate pipeline and revenue.
• Set, monitor and optimise KPIs for lead generation, demand generation and brand awareness campaigns.
• Build organic and paid campaigns end-to-end: messaging, copy, creative assets, channels (email, social, paid ads) and measurement.
• Plan, produce and run webinars and regional offline events from concept, logistics and promotion to post-event follow-up and measurement.
• Work closely with the CRM team to attract, convert and nurture audiences using campaign automation and segmentation.
• Own regional budget planning and execution, continuously optimising spend for maximum ROI.
• Collaborate with regional Sales to incorporate field insights into the regional marketing plan and ensure alignment on targets and activity.

What we are looking for in you

• Proven B2B marketing experience for enterprise IT products or SaaS, with demonstrable campaign delivery and impact.
• Experience working with the EMEA market and understanding regional nuances across countries and channels.
• Strong copywriting and creative judgement; ability to craft high-conversion content for email, social and paid channels.
• Excellent verbal, written and presentation skills in English.
• Hands-on mindset, data-driven experimentation and the ability to prioritise and meet deadlines while maintaining quality.
• Growth mindset, collaborative attitude and the ability to work across cross-functional teams including product, partners and sales.
• Bachelor’s degree or equivalent experience in Business, Marketing, STEM or related fields.

Desirable skills

• Experience with enterprise CRM and campaign tooling and close collaboration with CRM teams.
• Practical experience running paid acquisition, account-based marketing or partner-led campaigns.
• Familiarity with analytics, attribution models and marketing automation platforms.

What we offer colleagues

Canonical sets compensation based on geography, experience and performance and provides additional benefits tailored to local markets. Eligible roles may receive performance-driven bonuses or incentives. Our remote-first working model includes regular in-person sprints and opportunities for global collaboration.

• Fully remote working environment within the EMEA region with twice-yearly in-person team sprints.
• Personal learning and development budget of USD 2,000 per year.
• Annual compensation review, recognition rewards, annual holiday leave and parental leave.
• Employee Assistance Programme and wellbeing support; travel benefits such as Priority Pass for long-haul events.

About Canonical

Canonical publishes Ubuntu, a leading open-source platform used across cloud, AI, IoT and enterprise initiatives. We are a founder-led, profitable and globally distributed company partnering with cloud and silicon providers and contributing to major open source ecosystems.

Application notes

Please indicate your location, relevant EMEA experience and examples of campaigns or programs you have delivered. Provide university grading system details if relevant. Recruitment Privacy Notice and Privacy Policy apply. Requisition ID: 602

How to apply

Apply via Canonical's careers site for this role: https://canonical.com/careers/6180822